24 Hour Fitness and TRX® Champion Military Muscle Through Unique Fitness Challenges During San Francisco’s Fleet Week | Business Wire

SAN FRANCISCO–(BUSINESS WIRE)–Two Bay Area fitness giants with unique ties to the military, 24 Hour

Fitness and TRX, will join forces during Fleet Week to help honor our

nation’s servicemen and servicewomen for their selfless devotion in

safeguarding our country. Designed to celebrate and showcase the

critical importance of fitness to the U.S. military and local first

responders, the two fitness leaders will host a series of fun fitness

challenges and classes.

Held on Oct. 6 and 7 at the Marina Green, the exclusive fitness events

will include workouts with the military and San Francisco Police

Department. Also, highlighting the special activities will be an

entertaining fundraising challenge between 24 Hour Fitness president and

CEO Carl Liebert and TRX CEO and inventor Randy Hetrick.

During the challenge, Liebert, a former Naval officer and Hetrick, a

former Navy SEAL, will compete in the TRX 40/40 Challenge using the TRX^®

Suspension Trainer along with commanding officers from the

U.S. military. During the challenge, 24 Hour Fitness and TRX will donate

$50 to the Semper

Fi Fund

for each perfectly performed Atomic Pushup and Low

Row completed on the equipment.

24 Hour Fitness and TRX are true American success stories and steadfast

supporters of the U.S. military and their families. Earlier this year,

the two companies donated 48 TRX^® Suspension Training^®

kits to a deploying troop from the Joint Base Pearl Harbor-Hickam in

Hawaii.

“24 Hour Fitness has had a long standing commitment to supporting our

military service members and their families. We are excited to partner

once again with TRX in showing our support and offering thanks to these

brave men and women,” said Carl Liebert, president and CEO, 24 Hour

Fitness. “As a former Naval officer, I am honored to be involved in a

challenge that will benefit the Semper Fi Fund, while emphasizing the

important role fitness plays in the safety and success of our nation’s

armed forces.”

“TRX couldn’t be more proud to partner with 24 Hour Fitness in honoring

our servicemen and first-responders, their incredible commitment to

fitness and the sacrifices they make for our freedom and safety,” said

Randy Hetrick, CEO, TRX. “We’re also excited to share our passion for

fitness and steadfast support of the U.S. military with our neighbors in

the Bay Area.”

The following outlines the fitness events hosted by the two companies

during San Francisco’s Fleet Week:

Saturday, Oct. 6 at the Marina Green

• CEO Challenge, 10:30 a.m. – 11 a.m.
  Liebert and Hetrick

  will participate in friendly competition during the TRX 40/40 CEO

  challenge; alongside commanding officers of the U.S. military. For

  each rep of TRX Atomic Pushups and Low Rows performed, $50 will be

  donated to the Semper Fi Fund.

• Mission Readiness Challenge, 11 a.m. – 11:45 a.m.
  Members

  of the Special Weapons and Tactics (SWAT) Team, U.S. Coast Guard, U.S.

  Marine Corps, U.S. Navy, Berkeley Reserve Officer’s Training Corps

  (ROTC) and San Francisco Police Department will challenge each other

  in a friendly competition, as they participate in the grueling

  total-body TRX Mission Readiness Challenge. Initially designed for

  U.S. Marine Corps Officer and well-known mixed martial arts fighter,

  Brian “All American” Stann, the workout will consist of several rounds

  of some of the most intense TRX exercises.

• TRX on the Green, 11:45 a.m. – 12:25 p.m.
  Hundreds

  of military personnel will participate in a grand TRX workout led by

  24 Hour Fitness vice president of group fitness Ingrid Owen and 24

  Hour Fitness Group X^® instructor and TRX senior manager of

  group training Dan McDonogh.

Sunday, Oct. 7 at the Marina Green

• TRX Classes for the Public
  Those interested in trying TRX

  are invited to participate in one of three complimentary TRX classes

  which will feature a live DJ. To sign up for a class, simply visit http://goo.gl/1SqAc.

  Warm ups will begin 25 minutes before each of the scheduled classes:

  • Circuit Training, 10 a.m. – 11 a.m.

  • Introduction to RIP Training, 11 a.m. – 12 p.m.

  • Body Blast, 9 a.m. – 10 a.m.

24 Hour Fitness was recognized as a “Top 100 Military-Friendly

Employers” by G.I. Jobs magazine for its commitment to recruiting

and hiring U.S. service members who enter the workforce in the hundreds

of thousands each year. In addition, the fitness leader was named as one

of the “Top 20 Military Spouse Friendly Employers^®” by Military

Spouse magazine.

Hetrick created the TRX^® Suspension Trainer, which is

available in many 24 Hour Fitness^® clubs across the country,

from an old jiu-jitsu belt and surplus parachute webbing so his Navy

SEAL unit could stay in shape while deployed overseas. The TRX^® Suspension

Trainer is now prevalent in the gyms and training areas of

all branches of the U.S. military. With the TRX^® FORCE Kits,

the company is rapidly changing the way soldiers prepare and train. TRX

currently donates five dollars of every FORCE Kit purchased online to

the TRX Fund, which provides equipment, training and ongoing education

to injured service members and athletes who embody the warrior spirit.

For more information about 24 Hour Fitness or to find club locations

offering TRX Suspension Training, visit 24hourfitness.com.

The complete line of TRX products, training programs, education and

accessories can be purchased directly from TRX online at trxtraining.com.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health

club industry pioneer, serving nearly four million members in more than

400 clubs across the U.S. Since the first club opened in 1979, the

company has been dedicated to helping members change their lives and

reach their individual fitness goals. With convenient club locations,

personal training services, innovative group exercise classes and a

variety of strength, cardio and functional training equipment – 24 Hour

Fitness offers fitness solutions for everyone.

Through its support of the United States Olympic Committee and many U.S.

National Governing Bodies (NGBs) of sport, 24 Hour Fitness is one of the

largest supporters of amateur athletics in the country and serves as the

Official Fitness Center Sponsor of the U.S. Olympic and Paralympic

Teams. The company is committed to being a good neighbor in its

communities via charitable and in-kind donations to groups focused on

both helping Americans get healthy and improving youth fitness. The

company’s national accreditation from the Better Business Bureau, which

includes A+ ratings for all club locations across the U.S., demonstrates

the organization’s ongoing commitment to member satisfaction. Please

call 1-800-224-0240 or visit 24hourfitness.com

for more information and to find the club nearest you.

About TRX^®

TRX^® is the world’s preeminent producer of physical training

equipment, exercise programming and education designed for trainers,

health clubs, military users, fitness-minded consumers and athletes of

all levels. TRX^® designs and sells original products

of innovative design and premium quality construction, including

Suspension Training^® and Rip Training equipment and exercise

programs that are changing the way athletes train for sport, soldiers

train for combat, physical therapists rehabilitate patients and exercise

instructors train their clients. The complete line of TRX^®

products, training programs, education and accessories can be purchased

directly from TRX^® online at trxtraining.com.

For more information on TRX^® products, education and

programming, call (888) 878-5348 or email info@trxtraining.com.

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