Peace Kale And Yoga: Fitbit Announces Fitbit Charge, Fitbit Charge HR and Fitbit Surge – 3 New Fitness Trackers for Everyday, Active and Performance Consumers

SAN FRANCISCO–(BUSINESS WIRE)–Fitbit,

Inc.

, the market leader in the fast-growing Connected Health and

Fitness category, today unveiled three new activity and sleep-tracking

products: Fitbit Charge,

Fitbit Charge

and Fitbit Surge

Continuing its mission to inspire people to lead healthier, more active

lives, Fitbit extends its award-winning line with innovative devices to

help a range of consumers reach their health and fitness goals:

Fitbit Charge – a high-performance wristband that delivers

all-day activity tracking, real-time fitness stats and Caller ID right

on the wrist for people who want to step up their everyday

activities to improve their overall health
Fitbit Charge HR – an advanced tracker that delivers

continuous, automatic wrist-based heart rate, Caller ID and all-day

activity tracking for active users:

regular exercisers looking to push their fitness further
Fitbit Surge – a sleek Fitness Super Watch that offers the best

of GPS, continuous wrist-based heart rate, all-day fitness tracking

and smartwatch functionality in one device, for people dedicated to

reaching their peak performance

“Our mission has always been to deliver innovation through exceptional,

wearable design in a way that empowers consumers with greater knowledge

of their overall health,” said James Park, CEO and Co-Founder of Fitbit.

“That being said, we understand that everyone’s approach to fitness is

different. With the addition of these new products, Fitbit offers the

widest variety of trackers—at affordable prices across all mobile

platforms—ensuring that everyone can find the right fit for their

lifestyle and their goals.”

Energize Every Day with Fitbit Charge

Fitbit Charge is ideal for people looking to track everyday activity to

take their fitness to the next level. This high-performance wristband

displays all the most important stats right on the wrist. Fitbit Charge

is Fitbit Force reinvented – with better features, improved design and

more all-day wearability.

Fitbit Charge features include:

Tracking of steps taken, distance traveled, calories burned and floors

climbed
Exercise tracking to easily record workouts, see real-time

exercise stats and have summaries appear automatically on the

Fitbit dashboard
Bright, OLED display showing time of day and real-time stats
New automatic sleep detection monitors sleep quality using motion

analysis to understand sleep and wake times; also features a silent,

vibrating alarm
New Caller ID helps users stay connected to incoming calls; wristband

vibrates and shows caller’s name or number when a smartphone is nearby
High-quality, water-resistant, comfortable new textured wristband

design with an improved clasp
Up to 7 days of battery life so you can track an entire week with just

one charge

Every Beat Counts with Fitbit Charge HR

Fitbit Charge HR is designed for more active users who are dedicated to

staying fit and want a full picture of their health – in and out of the

gym. Fitbit Charge HR features Fitbit’s proprietary PurePulse

optical heart rate technology, which provides continuous and

automatic wrist-based heart rate tracking, without an uncomfortable

chest strap. PurePulse uses safe LED lights to detect blood volume

changes when your heart beats, right on your wrist and applies Fitbit’s

finely tuned algorithms to deliver heart rate tracking 24/7. PurePulse

helps users:

Get accurate calorie burn for more

activities– during exercise and everyday activities like walking,

running, biking, lifting weights, spinning, skiing, yoga, Pilates and

more
Maximize training with fat burning,

cardio and peak heart rate zones
Maintain workout intensity by reaching

your target heart rate
Optimize health through heart rate trends

and resting heart rate, an important measure of overall heart health

and cardiovascular fitness

Fitbit Charge HR includes all the great benefits

of Fitbit Charge, plus:

Continuous heart rate right on the wrist 24/7 to get more accurate

all-day calorie burn, reach target workout intensity and maximize

training
All-day insights into overall heart health including resting heart

rate and heart rate trends, alongside stats like steps, distance,

floors climbed, calories and active minutes
Up to 5 days of battery life – Charge HR is specially designed with

battery efficient technology, so you can spend more time tracking and

less time charging

“Whether your goal is to become more active, improve your heart health

or lose weight, tracking everyday activity and heart rate is essential,”

said Harley Pasternak, best-selling fitness and nutrition author,

personal trainer and Fitbit brand ambassador. “Heart rate tracking is

the most accurate way to measure calorie burn, helping you maximize

workouts while still properly fueling your body. With Fitbit’s new heart

rate feature, users have access to more information than ever before,

making it even easier to access the information needed to track, reach

and beat goals.”

Train Smarter, Go Farther with Fitbit Surge

Fitbit Surge is Fitbit’s most advanced tracker to date, a sleek ‘Fitness

Super Watch,’ designed for peak performance. Featuring 8-sensor

technology that combines the power of all-day fitness tracking with GPS,

heart rate tracking and smartwatch functionality, Fitbit Surge is ideal

for users committed to training, dedicated to health and consistently

looking to maximize progress.

Fitbit Surge includes all the breakthrough

features of Fitbit Charge and Fitbit Charge HR, plus:

Built-in GPS delivers stats like pace, distance, elevation, split

times, route history and workout summaries for smarter training
Records multi-sport activities like running, cross-training and

strength workouts; see comprehensive summaries with tailored metrics,

workout intensity based on heart rate and calories burned
Smartwatch features including Caller ID, text alerts and mobile music

control let users train smarter and stay focused right from the wrist
Eight sensors – GPS, 3-axis

accelerometers, 3-axis gyroscope, digital compass, optical heart rate

monitor, altimeter, ambient light sensor and touch screen—working

harmoniously to give users the most advanced tracking in the thinnest,

lightest design on the market
Backlit LCD touch screen display with customizable watch faces, makes

it easy to navigate through real-time stats, workout apps and alarms
Up to 7 days of battery life – Surge is specially designed with

battery efficient technology, so you can track a work week or a

marathon on just one charge

“I never stop trying to shatter my personal bests, whether it’s pushing

myself to go longer distances, maximizing training through a variety of

different types of workouts or quickening my pace across my usual

routes,” said Dean Karnazes, world-renowned ultra marathoner and Fitbit

brand ambassador. “The new Fitbit Surge is ideal for fitness enthusiasts

like myself. Having the multi-sport Fitbit Surge with me all day helps

me reach peak performance and intensity through insights into my

activity 24/7, so I have the information I need to train more

effectively and efficiently.”

Smarter and Faster Motivational Tools – A Winning Combination

Fitbit’s well-designed, innovative hardware combined with its unique

interactive online and mobile features gives users the motivational

benefits they can’t live without. As the industry

leader with 69 percent marketshare,¹ Fitbit’s software

offers the widest range of easy-to-use, smart, efficient and

motivational tools, which help to make it the top-downloaded free app

for connected fitness devices on iTunes,

Google

Play

and Windows

Phone

stores. Top interactive features include:

Smart features: Caller ID, text alerts,

alarms and music control
More efficient tracking features:
- Real-time, continuous, all-day activity tracking plus GPS
- PurePulse technology for automatic, continuous heart rate tracking
- Exercise tracking to easily record workouts, see real-time
  
  exercise stats and have summaries appear automatically on the
  
  Fitbit dashboard
- Automatic sleep detection
- Track food fast from a database of more than 350,000 items and
  
  features like a barcode scanner, Easy Meals and Calorie Coaching
- Windows Phone users can take advantage of Cortana, Microsoft’s
  
  intelligent personal assistant, to quickly track food, log
  
  workouts and more using voice control
Motivational features:
- Set goals, see progress on charts/graphs and earn badges (and
  
  bragging rights)
- Tap into MobileRun, which uses GPS to track, log and compare
  
  workouts with real-time updates and voice cues to stay up-to-speed
  
  on stats and get extra encouragement to meet goals
- Challenges: Fitbit’s newest app
  
  feature, brings even more motivation and fun to Fitbit’s iOS,
  
  Android
  
  and Windows
  Phone
  apps
  - With Challenges, users can directly compete with friends and
    
    family to help meet and beat goals in new competitions,
    
    including Daily Showdown, Workweek Hustle and Weekend Warrior
  - Encourage and compete with family and friends within the largest
    
    community of users – a proven support system helping
    
    customers successfully reach goals

Fitbit’s

family of six activity trackers

and the Aria

Wi-Fi scale

also sync wirelessly to more

mobile platforms than any other trackers available today, including more

than 120 iOS, Android and Windows devices

. By combining the most

product choices with Fitbit’s unparalleled software and cross-platform

compatibility, users can access everything needed to reach their health

and fitness goals.

Dedicated to the Highest Product Standards

Fitbit is committed to creating the highest quality products to help

customers live healthier, more active lives. Fitbit consults with

scientific experts and also tests its products with independent labs to

ensure they meet stringent standards. This year Fitbit also created the

first-ever Scientific Advisory Board for wearables that includes

leading, certified dermatologists to help enhance Fitbit’s testing

protocols and develop product

wear and care guidelines

Pricing & Availability

Fitbit Charge is available now on Fitbit.com and in leading retailers

nationwide. Fitbit Charge HR and Fitbit Surge will be available broadly

in early 2015.

Fitbit Charge ($129.95) is available in black, slate, blue* and

burgundy*
Fitbit Charge HR ($149.95) will be available in black, plum, blue* and

tangerine*
Fitbit Surge ($249.95) will be available in black, blue* and tangerine*

*These colors are coming soon. Fitbit Charge, Fitbit Charge HR and

Fitbit Surge will be available in small, large and extra large sizes

(extra large only available through Fitbit.com).

About Fitbit

Fitbit designs products and experiences that track everyday health and

fitness, empowering and inspiring people to lead healthier, more active

lives. As the leader in the fast-growing Connected Health & Fitness

category, Fitbit’s diverse line of award-winning products includes Fitbit

Surge

, Fitbit

Charge HR

, Fitbit