Peace Kale And Yoga: U.S. Whey Protein Market Report 2018-2022 – Accounts for 22% of the Global Market and is Expected to Grow at a CAGR of 7.5% – ResearchAndMarkets.com

report has been added to ResearchAndMarkets.com’s

offering.

U.S. Whey protein market accounts for around 22% of the global market.

The U.S. whey protein market is in a matured growth stage and the market

is expected to maintain a CAGR of 7.5% during the forecast period.

Growing demand of pure protein i.e. Hydrolyzed whey protein and whey

protein concentrate, increasing awareness about health concerns among

overweight population, exploring different application of whey among

other industries and increasing use of whey protein in sports industry

due to its proven benefits are some of the factors responsible for

growing consumption of whey protein industry in the country.

Rising awareness about the ethical and environment issues pertaining to

animal farming has resulted in decreasing consumption of animal protein.

This along with rising trend of Vegan and vegetarian diets in recent

years has led to increased consumption of diet containing whey protein

along with other alternative protein such as soy protein, and pea

protein. Even considering the market growth of alternative proteins of

whey, the growth of whey protein market has witnessed significant gain

in last few years.

Emphasis on health benefits of whey protein is one of the major driving

factor of whey protein consumption in the U.S. Increasing demand of whey

protein based supplements among sports athletes and body builder has

captured huge market of whey protein in dietary supplement industry. The

manufacturers are focused on tapping the high demand for protein

products from sports industry and establish whey protein as major

ingredient in all products.

The dietary supplements and food industry contributes the most of whey

protein consumption. Dietary supplement account for about 40% of total

whey protein market in U.S. Alcoholic beverages and clinical nutrients

industry are opportunity segments of the market. Major players in this

industry are focusing on developing countries in Asia and South America

for business expansion.

Key Deliverables

Market trends since 2014 and five year forecasts of market growth
Detailed analysis of the micro and macro elements influencing demand

trends
Identifying opportunity spaces across segments and countries
Supply & demand side trend and analysis
Price trend analysis, investment prospects and competition pattern
Insights on growth potential of the market
Detailed analysis of major producers covering financial investments &

strategies adopted
Competitive landscape of the industry